Introducing Gus
An AI trained for gas stations and c-stores. Not retrofitted. Not repurposed. Built for this.
Gus is not a dashboard. He's not a report generator. He's not a feature list with a chat window bolted on. Gus is a back office AI trained specifically on c-store and gas station operations — fuel grades, lottery mechanics, category mix, permit calendars, vendor patterns. He knows what to look for because he was built for exactly this.
Every morning at 6 AM, before you unlock the door, Gus has already read last night and tells you what happened.
Fuel volume is running 8% ahead of last Tuesday — strong morning rush on Regular. Red Bull is your fastest mover this week, up 18%. Consider a cooler restock before noon. Tobacco permit renewal is 84 days out.
Partly cloudy | High 58°F / Low 42°F
→ Consider price review before weekend
Delivered at 6 AM. No login required. No report to run.
"They gave you 100 reports. You still don't know if last night was good."
The back office software built for this industry was designed to collect your data and generate reports. Gus was designed to read those reports and tell you what they mean. There's a difference.
The companies that sell gas station back office software have been doing it the same way for decades. Expensive annual contracts. Systems that require a consultant to configure. Reports that take four clicks to find a number you needed five minutes ago. A mobile app that technically works if you're willing to learn it.
Your POS captures everything — every transaction, every fuel gallon, every price change. Getting a straight answer out of it requires time most operators don't have and software most operators can't justify.
Gus is what happens when the operator builds the tool instead of the vendor.
What they sold you
What Gus gives you
Fuel volume, c-store net, top movers, yesterday vs last week. In your inbox at 6 AM. Every morning. Before you unlock the door.
Ask Gus anything about your store. "How was last Saturday?" "What's Newport doing this month?" "Did diesel outperform last Tuesday?" Real answers from your real data — no SQL, no report wizard.
See your entire price book in one place. Gus monitors item pricing across your inventory, flags anomalies, and tells you when a category is working against itself. Retail pricing intelligence without the spreadsheet.
Price change approved. Tag printed. No manual entry, no sticky note on the register, no staff reminder. Gus closes the loop between your back office and your floor automatically.
Gus tells your staff what's moving before they ask. Fast movers, slow movers, items to face, categories to restock. Operational direction without the manager meeting.
Permit renewals, pump anomalies, inventory gaps, pricing drift. Gus watches the details that fall through the cracks when you're running a floor.
Gus tracks your fuel margins by grade against your cost of supply and live competitor street prices. Know where you stand before you set tomorrow's price — not after you've already moved it.
Gus is not an accounting system and doesn't try to be. It hands off clean, reconciled daily data to QuickBooks or your system of choice. No double entry. No re-keying numbers you already have.
Gus connects to your existing point-of-sale system. No rip and replace. No new hardware required in most cases.
A local server — in your store or your back office — ingests your data, runs the intelligence, and stores everything on-premises.
Answers, briefs, shelf tags, and alerts go exactly where your team needs them.
Built and maintained entirely in the United States. No offshore engineering. No offshore data storage. No offshore anything. This is not a disclaimer — it's a design decision.
Your data is not sold to third parties. Not to fuel distributors, not to category managers, not to anyone. That is not our business model and it never will be.
Your transaction history has real value. Gus helps you keep that value and leverage it on your terms — instead of letting vendors extract it quietly in the background.
Core processing happens on a server in your building. Cloud backup is available for resilience and is controlled entirely by you. Your store runs if the internet goes down.
We are not a data company that sells back office software. We are an operator tool that happens to take data seriously.
Gus is a flat monthly fee per location. No per-report charges. No data licensing fees. No "enterprise tier" that unlocks the features you actually need. Independent operators pay the same rate as anyone else — because that's who this was built for.
Pricing details provided during onboarding. We're in pilot — early operators get locked-in rates.
Gus is in active use at independent locations in New York. We're onboarding a small group of operators before NACS October 2026. If you run a store, we'd like to talk.
Built by an operator. For operators.
What is Gus?
Gus is back office software for independent gas station and convenience store operators. It connects to your existing POS system, reads your sales and fuel data, and gives you daily briefs, natural language query capability, retail pricing visibility, automated shelf tags, and operational alerts — all running locally on a server in your store.
What POS systems does Gus work with?
Gus is designed to integrate with the major POS platforms used in gas stations and c-stores. During onboarding, we assess your current setup and confirm compatibility. No rip-and-replace required in most cases.
Does my data leave my store?
Your sales data is processed locally on a server in your building. Cloud backup is available but optional and operator-controlled. We do not transmit your data to third parties and do not use it for any purpose other than running your instance of Gus.
Is Gus a cloud-based subscription?
No. Gus runs locally. You are not dependent on an internet connection for core functionality, and your data is not stored on shared cloud infrastructure. There is an optional cloud backup component for resilience — that's it.
How is Gus different from existing gas station back office software?
Most c-store back office platforms compete on feature count — mobile apps, camera-based price updates, built-in accounting, 100+ report types. The pitch is that more tools means more control. What they actually deliver is more work: more screens to check, more reports to pull, more decisions left to you. Gus is built on a different premise. It's a back office AI trained specifically for gas station and c-store operations. Instead of giving you the tools to find the answer, Gus finds it and tells you.
We already have back office software. Why would we add Gus?
Most operators have a POS system and some form of back office reporting. What they don't have is something that reads all of it and tells them what it means — proactively, every morning, without being asked. Gus sits on top of your existing setup. It doesn't replace your POS. It replaces the hour you spend each morning trying to figure out if yesterday was good.
What does the daily brief include?
Every morning at 6 AM, Gus emails a brief covering: total fuel sales by grade, c-store net revenue (excluding lottery and service), top-selling items, a comparison to the same day last week, week-to-date and month-to-date summaries, any active operational alerts, and Gus's own commentary on what the numbers mean.
What are automated shelf tags?
When a price change is processed in your back office, Gus generates a print-ready shelf tag automatically. No manual data entry, no spreadsheet, no staff reminder needed. The tag reflects the updated price and is ready to print from your back office printer.
What does USCV stand for?
US Computer Vision. We build applied AI tools for independent operators — starting with gas stations and c-stores, where the technology gap between what operators need and what's available is widest.
Is Gus available nationwide?
We are currently in pilot with operators in New York. We are expanding ahead of NACS October 2026. Operators can join the waitlist now for early access and locked-in pilot pricing.
Who built Gus?
Gus was built by an independent gas station and c-store operator who got tired of the tools available and decided to build something better. USCV is based in New York and all engineering and operations are US-based.
You're $284 ahead of last Tuesday. Red Bull is up 18% week over week — check cooler stock before noon. Tobacco permit renewal: 84 days out.